Web Design Glossary

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Analytics are a way of measuring traffic patterns and quantitative data on your website  The most used analytics are Google AnalyticsTM.

Some examples of data recorded by analytics are: Hits, Page Views, Visits/Sessions, New Visitor, and Impressions.  Many servers have their own simple analytics software built in to the webhosting software array.


See web browser entry.

Content Management System

A Content Management System (CMS) is an online interface that allows a non-technical user to add, edit, update, and delete data on the web.  CMS's run the majority of the internet now with hand-coded websites becoming rarer and rarer.  Most CMS's include text, graphics, and web management abilities while some extend far beyond that.

One great example of a content management system is the Site Avenger platform.  It is a scalar solution that can handle anything from single proprietor businesses to medium sized stores to enterprises and large distribution companies.  It has e-Commerce components, directories, event management, registrations, calendars, and many other features.  Check it out here:
Site Avenger - Content Management System


CSS is an acronym for Cascading Style Sheets.  It is a language that is used to set the format and style of websites.  We use CSS in every single one of our web designs.


The <!DOCTYPE> declaration tells  the web browser what version of HTML the page is written in.  Different kinds of <!DOCTYPE> declarations can cause the same code and data on a website to be presented differently.


Embedding refers to putting a multimedia element such as a YouTube video into a web page.  Other examples of embedding can be a slideshow or an audio file.


Firefox is a web browser that is free and open source.  It has versions that work on Windows, OS X, Linux, and on mobile devices.  Firefox is developed by the Mozilla Foundation.  It uses current and projected web standards.


Google in common usage is usually referring to the search engine located at Google.com.  In truth Google, Inc. is a large publicly traded corporation that has endeavors not only in search engine marketing but in many other internet related areas.  It is headquartered in Mountain View, California and was founded in September 4, 1998.

Hover Pseudo-Class

The hover pseudo-class is the mouse over element state.  In CSS rules it is defined as:

a:hover or img:hover


HTML stands for HyperText Markup Language and is the language most of today's websites are created in.  It is a markup language because it describes a website's structure and presentation rather than actually building it.

Internet Marketing

At Saco Design, internet marketing means to put effort into several different processes to create sales or opportunities for your business that are sourced from the web.  Find out more about our internet marketing here.


PPC refers to Pay-Per-Click advertising.  Pay-Per-Click or PPC advertising is where the advertiser pays the ad publisher which may be a website owner or advertising agency for each time an ad is clicked by a potential website visitor who responds to the ad.  Saco Design offers PPC management for PPC ad campaigns.  Find out more here:

PPC Management

Responsive Web Design

Responsive Web Design is the process of building or redesigning a web site so that is easily viewable on many different devices.  These devices could be computers, laptops, phones, and tablet devices.

Web Browser

A web browser can also be commonly referred to as a "browser".  It is a piece of software that allows you to interact with the internet.  It gets, shows, and sends information to and from websites.  Examples of major web browsers are: Internet Explorer, Firefox, Google Chrome, and Safari.

Web Design

Web design at Saco Design is the process of working with our clients to develop a visually pleasing and useful front end for their website.  Find out more about our Maine web design service here.

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