Swim With The Stars

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Promoting swim camps, training tools and merchandise with world-renowned swimmers www.SwimWithTheStars.com

SwimWithTheStars.com Home page

An exciting and dynamic homepage to reach out to young swimmers

Utilizing dynamic content and a powerful visual branding to accentuate the stars and the goal of the program.

Online DVD & Merchandise Sales

Utilizing the star-power of swimming's greatest- Phelps, Krayzelburg, Crocker

Octagon chose the web for its primary sales channel, offering the exciting new 'Unfiltered' DVD, along with Swim With The Stars posters, gear and other merchandise.

Client Background

  • Portland, Maine
  • Re-Design: November, 2005

Washington DC-based Octagon, Inc. has found tremendous national success with its swimming stars Michael Phelps, Lenny Krayzelburg, and Maine's own Ian Crocker. Following a record-breaking year for their sport, these swimmers are now eager to work with tomorrow's stars.

Swim with the Stars has worked with Saco Design to create an exciting marketing campaign, utilizing national print and web exposure to reach the most talented young swimmers.

Project Goals- Update December, 2006

Saco Design has maintained a productive relationship with Swim With The Stars. After attending the World Premier of 'Unfiltered' at the 2005 World Swimming Championships in Montreal, Saco Design worked to promote and sell the innovative documentary on the web and through print ads.

Swim With the Stars has used their website to expand their franchise into a number of annual Swim Camps, Instructional DVDs, Merchandise and Swim Shows. Saco Design continues to provide website and marketing support, creating promotional graphics for the site and maintaining an email newsletter campaign.

  • Promote SWTS camps, products and shows
  • Solidify the Swim With The Stars brand through exciting images and information for fans
  • Spread the message of Swim With The Stars- helping transform the next generation of swimmers

Print Marketing

Saco Design has created 4 major print advertisements for Swim With The Stars. These have all run within 'Splash Magazine', a monthly magazine sent to all swimmers and coaches within USA Swimming.

  • Circulation: 275,000+ subscribers for each issue

Project Goals

  • Design two full-page magazine ads for national distribution
  • Further the wildly successful Swim with the Stars brand
  • Create an accessible and informative website with resources aimed at both young swimmers and parents
  • Develop user interactions for a contest and registration
  • Build back-end for camp logistics

S.D. Services