Maine Indoor Karting v1.0

Saco Design > Portfolio > Maine Indoor Karting v1.0

This adventure facility was poised for an explosive opening season and wanted to take advantage of the internet to establish a corporate identity and build fan anticipation. While focusing on thrills, Maine Indoor Karting also needed to address customer needs and promote a variety of services.
www.maineindoorkarting.com

Maine Indoor Karting Home

MIK's compelling graphics and up-to-date Homepage

Creating MIK's image at a glance- speed, excitement, and frequent special events.

An E-Commerce Store front

View Maine Indoor Karting's Store Front

A combination of adrenaline-packed graphics, dynamic interface and interesting products draws results from the online store.

Client Background:

Original Website Goals (2004):

  • Promote M.I.K. as an action-packed alternative to Go-Carting in Southern Maine
  • Create dynamic, colorful and exciting graphics to create an MIK brand
  • Organize a variety of informational and promotional content to maximize service exposure
  • Maximize the home page impact to convey essential entertainment info and promote frequent special events

Ongoing E-Business:

  • Create thrilling graphics and web pages for numerous special events
  • Customize and Implement Shopping Cart for new online store
  • Consult to bring database of race-times online

S.D. Services:

  • E-Business Consulting- technology integration between in-house database and web, online sales
  • Graphic Design- photo & graphical promotions, interface styling
  • Website Design- market- and SEO-based copywriting, dynamic interface elements
  • E-Commerce Hosting- shopping cart customization and implementation, monthly content updates
  • Marketing- frequent promotional research and design

Results:

Maine Indoor Karting has now established itself as one of Maine's premier entertainment facilities, creating a new industry in Southern Maine. The website draws over 1 million hits/month, and the new MIK store shows potential to increase sales for the business. Maine Indoor Karting has carried its web identity into print marketing, with Saco Design graphics on posters and corporate material.