Memory Foam Factory

Saco Design > Portfolio > Memory Foam Factory

(Former Client)

The Memory Foam Factory

Memory Foam Factory draws new customers with Search Engine Optimization

Combines a revamped, professional image with a comprehensive IA of products and memory foam resources. Design services included logo, interface graphics and photography manipulation.

An E-Commerce Store front

A full product line through their E-Commerce

Client Background

  • Clifton, New Jersey
  • Re-Design Launched: July 1, 2004 

This growing e-business was originally launched with Saco Design in October, 2001. A comprehensive site-overhaul was driven by an increase in sales, product offerings, and tough internet competition. Saco Design's ensuing relationship with this e-business included hosting, web and program development, and successful SEO, along with a number of targeted marketing campaigns.

Redesign Goals:

  • Create progressive Information Architecture and Interface to represent all current or future products, features, etc
  • Utilize photography, design and web interface to create a more appealing, interactive web-store front
  • Compete nationally for Memory Foam consumer markets
  • Customize solutions for product databasing, e-commerce, and interface templates

S.D. Services:

  • E-Business Consulting- competitive analysis, information architecture & marketing strategy
  • Graphic Design/Branding- corporate branding, custom product/info graphics and photos, marketing campaigns
  • Website Redesign- new Interface Templates with ASP, CSS & HTML, navigation and usability, copywriting, databasing
  • E-Commerce Hosting- shopping cart customization, secure shopping
  • Marketing- multi-media promotional products, SEO, market analysis and strategy