Maine Indoor Karting v2.0

Saco Design > Portfolio > Maine Indoor Karting v2.0

A cutting-edge web redesign for Maine's only premier, indoor Formula kart racing facility
www.maineindoorkarting.com

A Stunning and Functional Homepage

Mat cutter marketing for a Maine-based Business

Track updates, featured products and a new MIK Today module give our client exposure 24/7.

Powerful branding through graphics and content

A unique website template to advertise mat cutting systems

Unique interfaces, database-driven pages and CSS styles help create a uniform, expandable website.

Client Background

  • Scarborough, Maine
  • v2.0 Launched: November, 2006
  • v1.0 Launched: December, 2003

Maine Indoor Karting is Maine's only premier, indoor Formula kart racing facility- and they've built a wonderful base of fans over the past 3 years of operation. Through exciting weekly Specials to quarterly competitions, there is always something thrilling going on at M.I.K. Saco Design was privileged to create a site for the facility in 2004, and since then interest in the website has sky-rocketed. We went back to the drawing-board to redesign Maine Indoor Karting's website with the goal of producing an exciting, informative and compelling online experience.

Project Goals

Make it easy for fans to get the most out of Maine Indoor Karting. Use functionality to provide up-to-the-minute track alerts and control the MIK Today panel. Support the MIK brand through event promotions, custom graphics and multimedia goodies.

Target Audience

  • Loyal MIK Patrons - Maine Indoor Karting customers are seeking a thrilling online component to their hobby.
  • Potential Customers - From corporate events to family fun, the site must be informative to speak to everyone in the broad market range.
  • MIK Staff - Utilize customized functionality to ease the updating process, which keep their online presence fresh.

S.D. Services

  • Website Development- utilize cutting-edge template design, supported by a content management system, to create a responsive, extensible web site.
  • Graphic Design- carry into the website the fantastic brand recognition that MIK has developed in Southern Maine
  • Web Programming- customized database drives the entire site, with additional programming for the clients use, including a calendar and site maintenance system.

On-going Maine Indoor Karting Campaigns

Maine Indoor Karting has increased their commitment to using the web to communicate with patrons and market to the public. Saco Design supports them with custom campaigns online, graphical branding and content updating.