Industrial Automation Supply
One-stop source for electrical controls and automation components. www.iasinc.com
Client Background
- Located in Portland, Maine
- Client since September, 2008
- More than just a distributor
Industrial Automation Supply came to Saco Design for help with redesigning their current web site. The web site was created and managed in-house but had been neglected for a few years. In an attempt to focus more tightly on core competencies, IAS decided to outsource its web site design and hosting to Saco Design. IAS still wanted to be able to control content on their site, which is easy to do using Site Avenger.
New Website for Industrial Automation Supply
Posted on 02/27/2009 at 10:35 am
Noticing the trend of distributors and vendors increasingly marketing their products and services online, Industrial Automation Supply (IAS) has committed to an online marketing strategy. The first step is to redesign and launch the current IAS web site. Then, IAS will focus on SEO and internet marketing.
Project Goals
Create an intuitive web site structure that hides the complexity of IAS' vast product lines. Use the existing logo and color scheme to produce a new online corporate brand while not alienating current customers. Saco Design was also tasked with improving search engine rankings through targeted copy writing and SEO programming.
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