Chris Mihm's Hoops Academy
Sports Marketing and E-Commerce
Hoop Camp is no longer active
A Bold, Image-Based Home page
The classic colors and wide design help create an imposing first impression.
A Customized Shopping Cart
The wizard-based shopping cart helps both customers and camp administrators.
Client Background
- Austin, TX
- Launched: May 12, 2006
L.A. Lakers' superstar Chris Mihm required a website to reach his fans and needed web-based solutions to market and sell a Texas Hoops Academy. He was looking for a custom design that supported his image, and the tools needed to administrate a new basketball camp.
Project Goals
Create high-impact website and robust e-commerce back-end; with a focus on marketing and sales for an athletic camp
Target Audience: Basketball fans and regional youth
Saco Design began with a bold, wide design utilizing high-resolution photos of the NBA star. A custom template was developed using the familiar Lakers' colors, with strong typography created through a content management system. The e-commerce and administrative requirements were met through a complete, step-by-step custom shopping cart, with management tools to support the camp.
S.D. Services
- Online Branding- Saco Design supports Chris Mihm's dominating image through color, texture and typography on the website. Exciting and professional, it speaks to fans, young and old.
- Website Interaction Design- an effective strategy was implemented to demand action from site visitors. Menus, images and promos were prepared in a way that generates excitement and conversions.
- Custom Shopping Cart- a wizard-based shopping cart with validation and administrative tools.
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