Chris Mihm's Hoops Academy

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Sports Marketing and E-Commerce
www.ChrisMihm31.com

A Bold, Image-Based Home page

Sports Marketing and Brand Support Online

The classic colors and wide design help create an imposing first impression.

A Customized Shopping CartCustom e-commerce with the Site Avenger

The wizard-based shopping cart helps both customers and camp administrators.

Client Background

  • Austin, TX
  • Launched: May 12, 2006

L.A. Lakers' superstar Chris Mihm required a website to reach his fans and needed web-based solutions to market and sell a Texas Hoops Academy. He was looking for a custom design that supported his image, and the tools needed to administrate a new basketball camp.

Project Goals

Create high-impact website and robust e-commerce back-end; with a focus on marketing and sales for an athletic camp

Target Audience: Basketball fans and regional youth

Saco Design began with a bold, wide design utilizing high-resolution photos of the NBA star. A custom template was developed using the familiar Lakers' colors, with strong typography created through a content management system. The e-commerce and administrative requirements were met through a complete, step-by-step custom shopping cart, with management tools to support the camp.

S.D. Services

  • Online Branding- Saco Design supports Chris Mihm's dominating image through color, texture and typography on the website. Exciting and professional, it speaks to fans, young and old.
  • Website Interaction Design- an effective strategy was implemented to demand action from site visitors. Menus, images and promos were prepared in a way that generates excitement and conversions.
  • Custom Shopping Cart- a wizard-based shopping cart with validation and administrative tools.