Baskets by Streamers

Saco Design > Portfolio > Baskets by Streamers

Gift Basket Marketing and Identity Design
www.BasketsbyStreamers.com

Client Background

• East Brunswick, New Jersey
• Launched: May 8, 2006 

Lorraine Muriello came to Saco Design looking to turn a hobby into an e-business. She creates unique baskets, gifts and arrangements for any occasion, and wanted Baskets by Streamers to reach-out to a bustling local market in the New Jersey- New York- Pennsylvania Tri-State Area.

Project Goals

Combine effective search engine optimization with attractive branding and informative presentation for this growing small business.

Target Audience: Regional Consumers

Saco Design addressed these needs first by researching the terminology and local keywords needed for search engine optimization. This was followed by website design and photography treatments that highlight the strengths of Baskets by Streamers- custom gifts for the distinguishing customer.

S.D. Services

• Online Branding- Saco Design interpreted the beauty and essence of a Basket by Streamer gift through color, texture and typography on the website. The goal was to present both professionalism and classic appeal.
• Website Interaction Design- the large variety of baskets and promotions are managed through a consistent site template. Dynamic pages allow for instant updating of featured products and prices.
• Search Engine Optimization- through keyword research and effective implementation through content, Saco Design optimized Baskets by Streamers to compete regionally in a competitive market.