Google Keyword Planner Targetting by Region

I have noticed now in the Google Keyword Planner "Targeting" section you can narrow down the region you want to see information for.  This is a big help for local markets as now you can see what keywords people are actually looking for in your area.  You may even see how much people are searching for your competitors in your area versus yourself.

I recently used this to look for a certain type of food in a certain area and discovered 2 competitors and was able to source their keywords and SEO directives to better position the site for a client I was working on.  I was also able to find niche keywords they were missing and provide a non-competitive market sector in the area for that particular food that their competitors were missing.

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