Video in Social Media: Instagram or Vine?

Instagram (video) vs. Vine

With the multitude of social media websites and apps available to almost everyone, the decision about which one to use for your business can be a little confusing as well as overwhelming. While Facebook and Twitter may seem like the best ones to use in order to effectively relay information, sometimes visual and graphic publicity is just as important as talking about your services and products. Photo and video apps, such as the Twitter-owned Vine app and the Facebook-owned Instagram app, which just recently launched a video feature, are two that have been making headlines. When you think of web videos you may think of YouTube, however while you are basically unlimited in the amount of video you can shoot and post on youtube.com, Instagram video and the Vine app limit users to less than 20 seconds of recorded video. Why so short? This short-video feature allows you to show clips of your products or brand, sparking interest in those who view your videos, while not giving too much away so they don’t feel the need to call or contact you for more information.


HISTORY - SHORT BUT IMPRESSIVE

Vine
-Since its start-up in January of this year, Vine has accumulated 13 million users
-Vine allows its users to browse top videos, conveniently categorized by topic
-Initially only available to iOS (Apple) users, Vine is now available on Android

Instagram
-Since its start-up in October of 2010, Instagram has accumulated 130 million users (photos only)
-Instagram allows its users to browse only a certain number of uncategorized videos at a time (the number is limited because the “Explore” section includes photos as well)
-Instagram launched its Video feature on June 20th of this year, automatically exposing the new feature to these users, which could have a hand in making this app more successful than Vine

Both
-Users can enter a username or hashtag term to search for related videos


CREATING A VIDEO

Vine
-Videos can be no longer than 6 seconds
-Touch the screen anywhere in video mode in order to start recording
-Editing cannot be done once the video is recorded
-Looping videos means users do not have to touch a “play” button or wait for the video to start, and the video continuously  re-plays as long as the user doesn’t scroll into another frame of their feed

Instagram
-Videos can be no longer than 15 seconds
-Users must touch the Camera button in order to start recording
-Touching the screen adjusts the picture to prevent blurriness
-Editing features
   ~Users can delete the last recorded clip, but cannot delete clips in between others
   ~New filters (as opposed to the ones available for photos) can be added to videos
   ~Image Stabilization
-Users have to wait a couple of seconds for the video to automatically start, and Instagram videos do not loop
-Instagram boasts its “Cinema feature” which stabilizes the image you are shooting

Both
-Tag other users in your videos
-Front-facing camera functionality (and the ability to switch from rear- to front-facing during your video)
-Uploading videos to either app is not allowed; users must record within the app
-Users can save any recorded video on their device


NETWORKING AND SHARING

Vine
-Allows sharing to Twitter and Facebook
-Users can add the location of their videos
-Allows users, who also have Vine accounts, find their followers on Twitter
-Users can view Vine videos directly in their Twitter feed

Instagram
-Allows sharing to Facebook, Twitter, Tumblr, Flickr, Foursquare, and any email address
-Users can add the location of their videos, and can choose to “Add to Photo Map” which allows other Instagram users (and yourself) to search/view photos based on location
-Users do not need access to the app to log in to their account and browse videos (or photos), simply log in to instagram.com

Both
-Hashtags allow users to click and view similar videos from other users
   ~Facebook introduced clickable hashtags in early June. Now when users share videos on Facebook, the captions won’t just look like pound sign-filled descriptions


CONCLUSION

It seems that Vine caters more to GIF than Instagram videos because of its limited time allowance, looping functionality, and lack of editing features (allowing users to create more “raw,” simple videos to share with other users and networks). Instagram videos offer the editing features that Vine lacks, so there is more personalization and flexibility in regards to the content. In regards to their respected social media owners, Vine caters to the frankness and minimalistic characteristics of Twitter, while Instagram videos parallel Facebook’s many features and capabilities. Continue to keep in mind that Instagram was initially an app for photo sharing and by having ten times more users than Vine, that many more users could potentially see both your photos and videos. Based on the evidence laid out in this article, Instagram may be the best to use because of its larger user base and its ability to share more than just one form of content (videos AND photos) in more platforms than Vine, however Vine may continue to grow if users become turned-off from the mixture of photos and videos on Instagram or are looking for media that is shorter and more “real” (unedited).

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Posted on 07/11/2013 at 07:25 pm Viewed 4,866 times
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