New Website for Industrial Automation Supply

IAS wanted some visual movement on the homepage to spice things up. The motion also encourages customers to click through targeted call-to-actions.

Content Hierarchy and Information Architecture

A broad Information Architecture allows customers to easily find products that IAS distributes.

Noticing the trend of distributors and vendors increasingly marketing their products and services online, Industrial Automation Supply (IAS) has committed to an online marketing strategy. The first step is to redesign and launch the current IAS web site. Then, IAS will focus on SEO and internet marketing.

Project Goals

Create an intuitive web site structure that hides the complexity of IAS' vast product lines. Use the existing logo and color scheme to produce a new online corporate brand while not alienating current customers. Saco Design was also tasked with improving search engine rankings through targeted copy writing and SEO programming.

Target Audience

Engineers, Technicians, and Nerds (basically, really smart and analytical people)
Current customers looking to re-order - home page designed around power users who know IAS' product groupings
New customers looking for a local distributor - using SEO and intuitive site navigation
Problem solvers- through a blog, try and reach out to unique solutions and exert IAS' image as an industry leader

S.D. Services

Website Development- utilize a stylish template and content management system to create a flexible, extensible web site.
Search Engine Optimization- through the discovery process, Saco Design learned about which keywords to target and produced a web site targetting those keywords.
Graphic Design- developing the visual look and feel for the new web site, extending the existing collateral.
Web hosting - IAS is hosted on Saco Design's web server farm in Maine

Industrial Automation Supply Internet Strategy

With the launch of the new web site, IAS is excited to have a site that they can be proud. Based on the intial search engine rankings, IAS may decide to move forward with SEO and Internet Marketing. If interested, a monthly service agreement from Saco Design will help IAS conduct traffic analysis, search engine placement, internet advertisement spending and general updates.

Tagged As:

Read more of Saco Design's Blog. Don't miss out on what's going on at the Saco Design Workshop.

Posted on 02/27/2009 at 10:35 am Viewed 15,564 times