Kick-starting Aquaholics' Special Surfers Campaign

Saco Design advised Nanci of Aquaholics Surf Shop in Kennebunk, Maine about her crowdfunding campaign for surfers with special needs. She set up a fundraiser on the site indiegogo.com, with a goal of $35,000 to pay for boards, suits, equipment, and storage. Nanci and friends put together a nice introductory video explaining the history and motivation behind Special Surfer Night. Since the campaigns debut, the Maine surf shop has been prolific with picture and video updates on the crowdfunding site, in email newsletters, and on social media.

Share and Enjoy

Social media has been key to getting the word out about the campaign. People liking, commenting on, and sharing posts drives traffic to Aquaholics and to the campaign where they can donate to the cause. Saco Design is proud to have deployed auto-posting to Facebook for Aquaholics Swell Events surf blog. Integration between the Site Avenger content management system and social media is part of Saco Design’s “secret sauce.” This makes it as simple as checking a box to cross-post a blog entry to Facebook, complete with a featured image for the post (Facebook posts including images are ranked higher than plain text posts in the social media juggernauts ranking algorithm). If you want more bang for your buck, a picture might just be worth a thousand words (to Facebook, at least).

Going Viral

The Sponsor a Special Surfer campaign quickly amassed a number of donations within hours of its launch, some quite generous. With the campaign still going, they are well on their way to meeting their goal. Check out the campaign and while youre there, don't miss the perks for backers generously donated by friends and partners of Aquaholics. Go ahead, sponsor a Special Surfer today (or 50 of them), make their day!

Tagged As:

Aquaholics | Crowdfunding | Social Media | Social Media Marketing | Facebook

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Posted on 06/28/2013 at 11:00 pm Viewed 4,211 times
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