Our design for FinMotor replicates that of Enerdoor (FinMotor is the Italian “branch” of Enerdoor). Therefore, this site is also complete with product and image sliders, a product search tool, and the incorporation of their logo. We implemented Search Engine Optimization (SEO) into the content, so more people on the web can access the company’s filters. A big part of this project included E-Commerce of the non-transactional type, with the capability to receive a call from a FinMotor expert so customers have the option of discussing the desired product before buying.

Non-Transactional, But Still Functional E-Commerce

Just like on Enerdoor’s site, FinMotor’s products are easily viewable on their Browse Attributes page. Filtering options allow potential customers to find exactly what they need, and information on each product is available in detail. Customers cannot purchase any items online; instead we included a “Request a Callback” button so the product can be further discussed with a FinMotor professional. There is no shopping cart, but there are experienced FinMotor personnel available to call you and discuss with you any questions you may have about their products.

Branding, Promotions, and SEO

With the new design and inclusion of Enerdoor’s logo, we worked to increase the reputability and publicity of their universal brand, and the same went for FinMotor. SEO was a big part of this as well, as the content needed to include relevant keywords to improve visibility on the web, and help potential customers access products they need.

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Posted on 12/29/2013 at 07:08 pm Viewed 4,522 times
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