Attracting and communicating with mat cutter customers online
Speed-Mat was one of the first mat cutters and hadn't changed it's images since the 1970s. The "hippy girl" had to be replaced!
Online Web Pages Replacing Expensive Printed Materials
With new owners, Speed-mat, Inc. decided to focus almost exclusively on Internet Marketing. All printed materials were transitioned to online PDFs (unless printed versions were requested of course)
Posted on 10/10/2003 at 10:43 am
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Client Background
Speed-Mat is the world-renowned maker of the Esterly Mat Cutter system, and has been a client of Saco Design from our very inception. We have worked extensively to grow their website to compete in a mature and global market. After years of website growth and success, it became necessary to re-design and re-focus their web site. We proceded with an evolution to Speed-mat.com version 2.0, incorporating over 2 years of knowledge gained marketing and updating speed-mat.com.
Tags for Redesigned Web Site for Speed-Mat, Inc.
Speed-mat | Web Design | Graphic Design | Identity Branding | Information Architecture | Content Management System | CMS
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